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Heather McGinnis

AUM Executive Director

As AUM’s Executive Director, Heather serves as a direct liaison to the AUM Board of Directors and is responsible for strategic partnerships, marketing communications, and general administration of AUM’s programs and services.  Heather is passionate about supporting and volunteering with local and national non-profit organizations serving at-risk and underserved communities and those with special needs. She brings a deep belief in and commitment to the therapeutic power of the arts to move, heal, and unite.

Heather McGinnis comes to Arts Unity Movement with considerable experience in the training, education, and performance arts fields, including more than 30 years in both professional and non-profit theatre and across audiences and communities ranging from from early childhood, addiction recovery, and physically limited needs groups among others. In addition to theatrical arts, Heather spent over a decade as president and founder of a  NC-based, award-winning photography studio, providing both professional as well as therapeutic photography services to trauma groups such as those experiencing newborn infant loss and families with children impacted by high mortality disorders and in the final stages of end-of-life care. In her work, she worked closely with regional hospitals and represented such organizations as Tiny Sparrow Foundation and Now I Lay Me Down To Sleep (NILMDTS). Prior to work in photography, Heather spent a decade within BB&T (now Truist) as a VP focused on training and curriculum design and development for Adult Education at the award-winning BB&T University, where she leveraged performance consultation and evidence-based training across such curriculae as leadership, communications, and diversity as well as across a broad spectrum of financial services disciplines. 

Heather holds a degree in Theatre Arts education from Appalachian State University. She maintains executive oversight of Heather McGinnis Photography (HMP), and is an executive partner of the leadership industry-focused marketing and design firm, Chartroom Creative. 

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